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How monday.com scaled their nonprofit program globally with Goodstack

Case studyCase study

Oct 18, 2024

5 min read

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113k

Active nonprofit users

137

Countries worldwide

$80m

In annual free licenses donated

monday.com

monday.com is a cloud-based, low code- no code platform that lets companies easily build work management tools and software applications and helps teams collaborate in an efficient and highly customizable way. With over 225,000 customers across more than 200 countries, they are one of the most widely adopted work management platforms.

monday.com for Nonprofits enables over 19,000 nonprofit organizations every year to maximize their impact, with 10 free seats and further discounts available to eligible nonprofits.

Initial challenges

Before partnering with Goodstack, the application and verification process for monday.com’s Nonprofit program was managed in-house, with internal team members manually checking and processing each applicant’s nonprofit status through the company’s CRM. There were three key issues with this in-house process:

  • Cost to monday.com: Manually reviewing applications was slow and expensive, taking valuable time from the monday.com for Nonprofits team, which could have been spent on scaling their program and empowering nonprofit teams.

  • Compliance/risk: There were no additional due diligence or compliance checks run on the nonprofit organizations, which exposed the brand to risk.

  • Nonprofit experience: Nonprofits encountered a disjointed application experience and would have to wait for days to receive a response.


Goodstack's solution

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Goodstack’s validation flow gives our users a seamless application process that we can count on while making our plan accessible to more nonprofits globally.

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Eran Rozen

monday.com for Nonprofits Product Lead

In 2022, monday.com partnered with Goodstack to handle their nonprofit verification flow and take their program to the next level.

monday.com utilized Goodstack’s verification form, a Goodstack-hosted application flow that can be quickly customized and implemented, without the need to design and build your own UI.

This enabled monday.com to accept applications from 200+ countries worldwide and scale their program globally without the manual burden of application processing.

Goodstack verified the organization’s nonprofit status, whether their mission fit with monday.com’s criteria and screened them across an extensive compliance process that includes 1,200+ sanctions and watchlists, AML and adverse media, and 24/7 ongoing monitoring to alert monday.com to future changes in an organizations’ compliance status.

The use of Goodstack’s verification form allowed implementation to be completed in just a few hours.

Results

Over the past 2 years, monday.com has been able to scale their Nonprofit program globally and now empowers over 19,000 organizations across 137 countries. The solution with Goodstack tackled their three key issues and produced the following results:

  • Cost savings: Partnering with Goodstack on the verification flow has enabled monday.com to scale its Nonprofit program and save the team thousands of hours, allowing them to focus on more important work and initiatives.

  • Brand safety: Goodstack’s compliance process protects monday.com’s brand, ensuring they only partner with verified and reputable nonprofit organizations.

  • Nonprofit experience: Goodstack’s verification flow greatly reduced waiting times for applicants, with 32% of applications processed instantly (under 1 minute) –– improving customer experience, reducing the support tickets monday.com receives, and providing further cost savings.

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Our mission at monday.com for Nonprofits is to help nonprofits scale their impact with our platform. More than 27K nonprofits from 140 countries have joined our plan in the last three years. Our collaboration with Goodstack has helped us ensure we provide our nonprofit plan to the right nonprofits. Goodstack’s validation flow gives our users a seamless application process that we can count on while making our plan accessible to more nonprofits globally.

author image

Eran Rozen

monday.com for Nonprofits Product Lead