Unlocking LinkedIn's potential for nonprofits: your quick guide to getting started

In today's digital landscape, social media platforms are indispensable tools for nonprofits to broaden their reach, engage potential donors, recruit top talent, and showcase their impact. Among these platforms, LinkedIn stands out as a global leader in connecting professionals and organizations. If your nonprofit is looking to tap into the vast potential of LinkedIn, read on to discover how to kickstart your journey.

Create your nonprofit’s page

Your nonprofit's LinkedIn page serves as the cornerstone of your online presence. Think of it as your digital headquarters—a space where you can proudly showcase your mission, values, and achievements to the world. Make sure your page is complete with all the essentials, including a compelling description, eye-catching logo, captivating cover image, and up-to-date contact information.

Expand your network

Networking lies at the heart of LinkedIn's magic, and as a nonprofit, you're in the perfect position to connect with a diverse array of professionals—from potential donors and volunteers to talent, partners, and supporters.

Start by reaching out to your existing network directly, then broaden your horizons by searching for and joining relevant groups and engaging with members who may be interested in your cause. When sending connection requests, personalize your messages to foster genuine relationships, and keep the conversation flowing by sharing valuable content, leaving thoughtful comments on posts, and initiating meaningful dialogues.

LinkedIn Sales Navigator can turbocharge your networking efforts, offering insights into your organization's entire network of connections and affiliations. With or without mutual connections, LinkedIn Sales Navigator empowers you to swiftly find common ground with others AND contact them directly via personalized InMail messages.

Recruit talent and volunteers

LinkedIn isn't just a hub for professional networking—it's also a goldmine for recruiting top-tier talent and passionate volunteers to support your cause! By posting job and volunteer opportunities on your nonprofit's LinkedIn page, you'll attract qualified individuals eager to lend their expertise to your mission.

LinkedIn’s Recruiter Lite is a game-changer for streamlining your recruitment process.

With features like expanded talent pool access (up to your 3rd degree connections), over 20 search filters, curated candidate recommendations, and 2,000 unique profile views per day, Recruiter Lite brings the power of effective hiring to your fingertips. Whether you’re seeking to expand your team, fill key leadership roles, or bolster your volunteer base, Recruiter Lite has you covered.

Connect with donors and partners

LinkedIn offers nonprofits abundant opportunities for connecting and collaborating with individual donors, corporate sponsors, and related organizations alike.

Of course securing individual donors is crucial, but cultivating relationships with corporate sponsors can also open doors to valuable funding opportunities and other forms of support, while partnering with fellow nonprofits can amplify your impact and broaden your reach.

Simplify this process with LinkedIn Sales Navigator, a subscription-based sales solution that assists nonprofits in identifying, engaging, and nurturing relationships with prospective donors, sponsors, and similar organizations using advanced search filters and actionable insights.

Save time and money

By following these steps and leveraging resources available through LinkedIn, your nonprofit can effectively connect with passionate individuals who share your commitment to creating positive change in the world.

Start off on the right foot with LinkedIn Sales Navigator and Recruiter Lite, available at a deeply discounted rate for eligible nonprofits.